Profitable customer engagement : concepts, metrics, and strategies / / V. Kumar
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| Autore: |
Kumar V. <1957->
|
| Titolo: |
Profitable customer engagement : concepts, metrics, and strategies / / V. Kumar
|
| Pubblicazione: | Thousand Oaks : , : SAGE Publications India Pvt. Ltd, , [2013] |
| ©2013 | |
| Descrizione fisica: | 1 online resource (341 p.) |
| Disciplina: | 658.8/12 |
| Soggetto topico: | Customer relations - Management |
| Branding (Marketing) | |
| Profit | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Bibliographic Level Mode of Issuance: Monograph |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author. |
| Titolo autorizzato: | Profitable customer engagement |
| ISBN: | 81-321-1781-6 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910453712803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |